Medical representative of a pharmaceutical company has responsibility for promoting the company’s products among physicians, hospitals and pharmacy staff. He visits, conducts public events: pharmaceutical mugs, presentations, round tables, as a rule, the rate of visits is from 11 to 16 and above depending on the company’s plans.typically, the next step in the professional development of medical representative is KAM.
Already from the title KAM (Key Account Manager) is a Specialist on work with key clients — we can conclude that the target audience is greatly reduced in the direction of working with experts, clients, bringing a greater percentage of the profit from the opinion which may affect procurement of drugs, including it in the official lists, and so forth, so-called OL — Opinion Leaders.
Despite the reduction of the target audience, as a rule, Kama more advanced functionality than the medical representative.
speaking about the tasks of hospital Kama, he works with chief executives of public institutions, hospitals and medical environment in General. Such employee is engaged in identifying key clients, analyzing their potential, priorities, looking for new opportunities for business development in the territory. He also maintains professional contacts with health care authorities, organizes hospital acquisitions in key hospitals, includes drugs in regional benefit or target program, conducts tender work, interacts with distributors, holds major events: conferences, round tables. It should be noted that in some companies the functionality of the hospital Manager to work with key customers does not differ from the objectives of hospital, medical representative-work with tenders, with distributors and major OL performs an employee to a higher position, for example, territorial Manager.
Also allocate and Kama work with pharmacy chains. He was responsible for sales and development of distribution in certain drugstores, monitors compliance with commercial policy, oversees advertising campaigns and other programs.
CAM to work with distributors involved with working with wholesalers, health authorities, leads the project the ONLS enabling drug companies to the list, works with together with field force Department, planning sales, including purchases hospitals, pharmacy chains, as well as supplies for tenders, Federal and local programs.
For a medical representative could grow to Kama needs as efficiently as possible to learn all the basics work, to lose all the fears and complexes in relation to customers, to establish their own communication skills. It is important to remember that the work of the Kama under his position involves much more responsibility than usual madpride, the price of his mistakes can be too high, and measured it to be just cash. In General, when work effectively to achieve such growth is possible and within 2 years of the medical representative.
as for the salary, if you consider the salary of a medical representative in the range of 40 000 to 60 000, the Kama this level can reach 100 000, depending on the level of the company.
Position Kama is not a managerial employee is responsible only for the result of its own work, but if this man is interested to develop vertically, then he can reach higher positions, which include the management of subordinates.
Today it is quite difficult to find someone who is willing to work on one position all his life, the majority seeks to the top of the pyramid Maslow, and if the person sitting on the work of the medical representative dreaming about working Kama, it is rather a plus, provided that he will make the effort. The main thing to remember that nothing is impossible!
Morgunova Zoe
Recruitment company AVICONN
Consultant recruitment