How to keep medical representatives

For any company the issue of staff retention is important. The dismissal of an employee is a lost investment in training and adaptation, lost professional expertise of the company (experienced staff to more accurately and efficiently meet customer needs), reducing the effectiveness.

In the pharmaceutical companies specifically medical representatives are the most mobile, prone to frequent change of employers.

really difficult to hold, as on the labour market a large number of proposals similar in terms of pay and benefits package.

In any pharmaceutical company, medical representative proposed a system of material incentives: salary plus bonus and benefits package.

Increases the loyalty of the employee, such a system of material incentives, which are clear and transparent. Developed agreement on what is expected of him, in what terms. There are standards and technologies that help to achieve the results specified evaluation criteria. The company strictly follows the arrangements for payment, changes in these matters agrees in advance.
If some element in this system stops working, it increases the likelihood that a medical representative begins to consider other proposals with a higher level of clarity and stability.

the Quality of social service — the second important question. In fact, a social package is materialized care about the employee. Provided the vehicle, laptop, tablet, phone — increase the level of comfort in the work. Insurance, payment of power creates a sense of security.
The presence of a social package by itself will not keep medical representative in the company. Most likely, he will not consider the company, where such service does not provide.

Even to the extended social service worker quickly, consider it for granted and over time cease to treat it as a value that can hold it.
An important motivating factor is the possibility of training and development.

the Winner is the company that takes into account the individual characteristics and preferences, medical representative, explores its potential forms for program development.

recently, more researchers of human capital to say about the phenomenon of Engagement.

Wikipedia defines Involvement as «emotional and intellectual state that motivates employees to do their job as best they can» and distinguishes several levels of commitment of employees to the company.^[1]

Satisfaction implies that people in General are satisfied with the company where he works. He satisfied certain components, such as salary, working conditions, training opportunities and will continue to work here, but without putting much effort.

Loyalty means that employees love the company and he is willing to work here for a long time, loyal employee, but still not pulling hard.

Involvement is considered to be the highest level, when a man cares for his company, laid out and trying to work as best as possible. This can be compared with the business model, when an employee perceives the business as his own, and is committed to contribute to its prosperity. Thus, the engagement can be defined as a state of emotional and intellectual commitment that motivates an employee to do his work as well as possible.

Thus, if a pharmaceutical company creates conditions for increasing the level of engagement that increases the chances of retention of Medical representatives.

What factors increase engagement?

there are several of Them:

• understanding the goals and expectations of the Manager and the criteria by which it will be evaluated.
• Tools for qualitative performance of work, such as technical equipment, information.
• Regular employee recognition by his colleagues and management. Praise, which elevates mood, increases positive mood.
• Clear, open, respectful relationship.
• Competition, which activates the quest for the best.
• Personal leadership’s attention to the opinions and ideas of employee interest in the results of his work.
• the Availability of information about the plans and prospects faced by the company.
• Ability to offer their ideas, to take the initiative.
• Ability to learn and develop professionally.
• the Ability to solve new problems.

awareness of the importance of their work and pride in the company where you work.

What behavioral indicators suggest a high level of involvement?

• interested in the work. The gleam in his eyes. The enthusiasm.
• Strive to do the job efficiently and quickly.
• Generates ideas to improve their work and increase profitability, independently implement them in daily practice.
• Always independently increases the level of their knowledge and samosovershenstvuetsya.
• Gets satisfaction from a job well done.

Thus, we come to the conclusion:

In the present market conditions to keep medrado in the company can only creating a comprehensive system to improve employee engagement.

1. https://ru.wikipedia.org/

Inna Labzov

Recruitment company AVICONN

Consultant recruitment