a Regional Manager in a pharmaceutical company is one of the leading «drivers» of the business. His competence depends on the effectiveness of team work, speed of performance goals.
Leading competence to the Regional Manager – the ability to create and manage a team. It needs to have the skills of a search of Medical representatives, conducting interviews, building a system of adaptation, training, coaching, master the ways of working with unmotivated employees, neutralization of sabotage, mobilization, and development teams.
No less important is the commercial ability to analyze the territory, develop a strategy, allocate resources, work with budgets, planning and control.
The third block of competences to the Regional Manager – work with opinion leaders, medical community. It needs to build a productive communication, to participate in organizing and conducting events, having good skills of self-presentation. This is a standard set of competencies relevant to the Regional Manager for our clients always.
the year 2015 has brought many changes for the pharmaceutical business. Global political trend is the substitution. He has tightened rules for foreign pharmaceutical companies in the field of procurement, work with the medical community. Development of new market players that have received a competitive advantage as Russian manufacturers.
In these conditions began to change accents in queries customers in the selection of Regional managers.
the most Important competence is the ability to adapt the team to changes. One of the most popular cases on the assessment: to conduct a meeting at which to announce the team on the reduction of bonuses and changes in the distribution of responsibilities, to work out the objections.
Another focus – the ability to work «at high speed». Faced with the fact that the company to the vacant position of Regional Manager not promote internal staff, explaining exactly what internal staff are accustomed to work and be effective in other conditions of business. Now everything has changed and you need to look at business in a new way, doing things differently and significantly increase performance.
In this regard, many customers are asked to look at the position of Regional managers of pharmaceutical companies candidates from the FMCG market. Perfect consider candidates who have experience in large manufacturing companies, such as Procter & Gamble, Henkel, PepsoCo , Colgate Palmolive and experience in pharmaceutical companies.
Also more frequently and quickly invite candidates for the position of Regional Manager from a major pharmaceutical companies. Do not spend time on interviewing candidates from smaller businesses.
conditions have changed, and there is no time to develop the necessary competencies need to be hired employee quickly came to the desired result.
Thus, in 2015 a popular Regional managers with competencies for effective management in changing environment, able to work with tightening competition and increasing the dynamics of business.
Lobzova Inna
Recruitment company AVICONN
The recruitment consultant.