The labour market as any other market, has its own characteristics in a specific region of our vast country. It depends on many factors: geographical, economic, demographic and other Today let’s talk about the labor market of the pharmaceutical industry on the territory of the northwestern Federal district. help
North-West Federal District includes the city of St. Petersburg, Leningrad, Vologda, Pskov, Novgorod, Arkhangelsk, Murmansk, Kaliningrad oblast, Republic of Karelia, Komi, Nenets Autonomous Okrug.
the Administrative centre of the district, St. Petersburg.
the Urban population is 83.7 percent.
St. Petersburg is a city of Federal significance. Therefore, most pharmaceutical companies there are large offices and branches. This allows you to more effectively reach the market and to carefully consider the territory.
In St. Petersburg a large company can afford a whole team of representatives headed by the regional Director. Each medical representative is responsible for promoting specific drugs nosology, working separately on prescription or over-the-counter drugs, only pharmacy only or outpatient segments. If a pharmaceutical company in Saint-Petersburg branch, medical representatives, in fact, deal only with promotion through visits to doctors and pharmacies, while interaction with opinion leaders, distributors, retail pharmacy chains, government agencies, sales to hospitals are higher level specialists (hospital medical representatives, Kama, Casa, regional managers etc).
In Kaliningrad, Arkhangelsk, Petrozavodsk, or other district centre the situation is somewhat different. Often pharmaceutical company in the city and region are one or two medical representatives working in the mode of home-office. They perform advanced functionality and / or promote the whole portfolio of the company. The city may not be representative of the promotion of drugs or medical devices may be engaged employee from St. Petersburg, coming to travel in assigned district.
This distribution has a certain effect on the situation of the labour market. Applicants from district towns does not have a distinct career opportunities, as candidates, for example, in St. Petersburg. The only thing you have to rely regional representatives — functional extensions to the current place of work, rising to a senior representative salary increase or transfer to another company a higher level or in a different direction. In connection with the desire for career growth, improve living standards, candidates often and move to St. Petersburg.
Thus, there is a constant tendency to increase the number of experienced medical representatives in St. Petersburg and a decrease in regional cities. While large pharmaceutical companies a high level when the vacancy in the regions of the set of candidate requirements: experience as a medical representative in a mandatory manner.
the availability of the profile of the candidates is not homogeneous and in General in the northwestern Federal district. For example, in the Vologda region, there are no institutions of higher education, diploma of higher medical or pharmaceutical education. Doctors and pharmacists of the region are trained either in Petrozavodsk, or in Arkhangelsk, sometimes finish Yaroslavl medical Academy, and is likely to remain to work in these cities. Therefore, to find in Vologda or Cherepovets candidates with higher medical/pharmaceutical education extremely difficult.
a Few words about the Nenets Autonomous district. In my practice have not experienced recruitment specialists in the region, but in the whole experience, I can say that most companies not only are there no representatives in the region, but also even employees working in St. Petersburg and going on missions in the Northwest, do not attend Naryan-Drug to the active promotion of their drugs. This region is covered by pharmaceutical companies mainly through distributors. This is due to the rather remote location of the Autonomous region, the complexities of highways, access to the regional center can, in fact, the only aircraft that is economically unprofitable for employers. The population for the district is only 41.9 thousand persons, institutions of higher education in the district is not at all.
In conclusion, all the above we can conclude that the most active and dynamic labour market in pharmaceuticals is different, of course, St. Petersburg. To a lesser extent, of the city, where there is an opportunity to receive medical or pharmaceutical education: Petrozavodsk, Arkhangelsk, Kaliningrad, Murmansk, Murmansk, Novgorod the Great. More recently, faculty of medicine opened in Pskov state University.
Margarita Bragin
Recruitment company AVICONN
Consultant recruitment