Medical representative – specialist’s main function is the promotion of various drugs in hospitals, clinics, medical centers and pharmacies.This profession is relatively new for our country appeared in the late 90s early 2000s with the arrival in our country of foreign pharmaceutical companies that began in those years its rapid development.
But the society’s attitude towards this profession, it is highly ambiguous.
Many believe that madpride bear the harm as in the race for profit they are making appointments with a certain doctor of the drug, stimulating the sale. Thus, they impose their product to customers, deprived of his choice. Thus the preparation can be more expensive price than its counterparts. Or it may be less effective in treating the disease than other similar drugs.
in addition, many companies use financial instruments to influence the doctor essentially «bribing» him to assign it a certain drug, respectively corrumpere medical field. With more and more companies call themselves «ethical» and are committed to honest business practices.
Also dissatisfaction may be due to the fact that visiting doctors during working hours, medical representative takes time, as the doctor and waiting in the hallway of the patients.
And another very important aspect, which causes a negative attitude to this profession is that medical representatives began to leave the doctors — as young graduates and highly qualified professionals. Pharmaceutical companies offer a good environment for employees and a higher tax rate, and the ability to get good bonuses, and a very wide social. package that LPU is difficult to compete. It turns out that in more comfortable conditions, level of responsibility on this position is much lower than in July. So, of course, the work of MP continues to enjoy high demand among physicians and pharmacists. It certainly harms the image of the medical profession in our country, and ultimately affects the level of qualification of medical staff at health facilities and hospitals, and the quality of medical care.
But for all the «badness» of the profession, it certainly has pluses and carries a positive function.
for Example, one of the most important functions and information. Coming on a visit to the doctor, medical representative carries information – that which is obtained after conducting numerous clinical studies, detailed information on the composition of the drug, its effects on humans, the side effects specifics and options of purposes and applications.
the Information that the doctor once, and possibly nowhere to get. However, it can have a positive effect in the treatment of patients.
Making the visits to the doctor, honey. the representative absorbs knowledge of many specialists, is becoming a kind of storage of practical experience, which are also shared with doctors.
Accordingly, physicians receive a medical representative and a broad view of the drug and the peculiarities of its application, the effectiveness of various methods of treatment.
This function is implemented at the conferences, round tables, where doctors participate in discussion, debate, and pass each other important medical information.
Another function – commercial – has a positive side from an economic point of view. Developing sales, medprep develops pharmaceutical company, as well as the overall market, which positively affects the economy. Getting a good salary and spends it on goods and services, by developing other markets. And it is also a positive.
And reduced demand among applicants to work in health care stimulates the analysis and formulation of government decisions to increase the attractiveness of the profession. Recently been seriously increased the salaries of doctors. In this connection, the work of MP began to lose popularity. The number of resumes for the position of MP began to decline. Increasingly we hear from the candidates about their return to practice.
Thus, we see that the profession of madpride carries both negative and positive aspects. Probably, the existence of a medical representative can be compared with medicine. They are intended to treat and benefit, but with any drug there are positive properties, and side effects. And as if not treated the society to the work of medical representative, it is still largely beneficial, professionally developing doctors, informing them about more modern drugs and treatments.
Marina Soboleva
Recruiting company AVICONN
The recruiter Siberia and the far East