Medical representative: pharmacies

Vacancy of medical representative, including working with pharmacies are one of the most sought after. However, to successfully build a career in this specialization, you must understand all the specifics of the work and quality, without which the process of work of a medical representative is not enough.

This is dedicated to an overview of our specialist.

every year the interest in the post of medical representative will only increase. And this is connected not only with attractive terms that are being offered by almost all pharmaceutical companies to their employees, but also the possibility of professional development and career growth, which cannot fully offer today neither the pharmacy nor the HCI.

typically, a medical representative or as it is called «the people» — medprep, works with doctors and pharmacies, while maintaining as RX or OTC medications and medical products.

However, in the pharmaceutical market there is the work of a medical representative or only with doctors, or only with pharmacies. By and large, work in that, and in the other direction has a similar technology and purpose, however, there are a number of characteristics. Just in time for last – pharmacy medprep today we will discuss this further, especially as the vacancy of medical representative for pharmacies began to appear in the labour market more and more often.

the Main responsibilities for the position of medical representative for pharmacies you can define the following:

• daily scheduled visits to pharmacies in their areas;
• interact with the chiefs and pervoistochnikami;
• orders in pharmacies and purchasing control;
• gathering information about wholenote medicines;
• merchandising
• control of the shares held in the pharmacy;
• presentations and Pharm. circles for pervostolnik;
• records in accordance with the requirement of the company;
• training and corporate training;
• continuously expand their knowledge about the company’s products and competitors;
• in some cases, a medical representative working with pharmaceutical distributors to enter into contracts for the supply of drugs, monitors compliance with the terms of the agreement with the networks.

typically, a medical representative to work in pharmacies active, energetic, educated, personable and often young people, which is important, as a medical representative is the «face, tongue and feet» of a pharmaceutical company. However, every pharmaceutical company, Russian or Western, has its own requirements for medream (from the English. medical representatives) in accordance with regulations and the company’s corporate standards.

the Basic requirements which are preferred for the vacancy of medical representative, are:

• highest pharmaceutical or medical education, but it is not a key requirement for pharmacies, especially lately;
• experience in similar work, which significantly reduces the time required for adaptation of a new employee in a new pharmaceutical company;
• certain level of intellectual ability (especially analytical and mathematical);
• developed communication skills (ability to clearly and concisely Express their thoughts, to quickly establish contact with someone, to listen, to explain the benefits, to persuade, to analyze and compare the information to see non-verbal cues, to conduct a public and individual presentations, etc.)
• computer knowledge at the level of the active user;
• driving license category «b» and the driving experience of six months.

Often, the medical representative vacancy and contains other important requirements:

• knowledge of principles of database management (CRM);
• knowledge of the reporting forms of the company;
• knowledge of techniques and conflict management skills and team work;
• understanding of the level of their authority in a timely manner and willingness to seek help from colleagues or management.

For additional professional competencies in the position of medical representative include:

• discipline (ability to plan and organize their time and work), self-control and discipline
• high level of responsibility (for their actions and work performed);
• result orientation (to be aimed at achieving the ultimate goal);
• customer oriented approach;
• performance (in good faith to come to their duties);
• accuracy and care in the work (to the point of pedantry);
• stress
• self-confidence (adequate sustainable self-esteem);
• flexibility, adaptability and the ability to quickly understand the situation.

to summarize, we can say, in order to achieve success in their work pharmacy medical representative should be familiar with on the pharmaceutical market in the region, know the area map (addresses of pharmacies, list of contact persons, key distributors), how the business processes of the client. Medprep need to understand how to work with heads of pharmacies and pharmacists, to be sociable, to have the skills of a successful sales and presentations, have excellent knowledge of their medication and its competitors. But the main and important thing is to have a «twinkle in his eye», to have the desire not to stop there every day to learn something new.

Olga Eltysheva,
Recruitment company AVICONN
recruiter