Medical representative for doctors. Competencies, requirements, responsibilities

Why do we need medical representative to work with doctors? Known pharmaceutical companies do not have the right to advertise their products in the media and certainly can not sell products directly to patients and doctors.

that’s medprep is a company that provides professionals with information, answers questions, advises on the use of the drug and its features.
First talk about the requirements for applicants. One of them is of course higher education and, as a rule, preference is given to medical or pharmaceutical. Often the company wants to see is not easy for a University graduate, and professional with experience in a particular field, such as cardiology or ophthalmology. This applies mainly to representatives working with Rx drugs. But, there are organizations that can afford to «slack», but it’s still important to talk with the doctor in one language, especially if we are talking about a narrow focus.
Also, you need a driving license category «B». Agree that in this profession you need to be mobile. Strong knowledge of personal computer. In our time this skill is necessary as air.
Not the last place is assigned to and personal qualities. Consider some of the most common and the meaning of which is laid in the concept:

• «interpersonal Skills» – the ability to communicate, to install contacts, sociability.
• «Responsibility» is a subjective duty to answer for the deeds and actions and their consequences.
• «Activity» – vigor, stress tolerance, optimism.

main responsibilities:

• Malpractical carries out the promotion of drugs his company in the medical segment.
• maintaining contact and building a fruitful relationship with customers.
• Informs about the advantages and distinctive features of its products, the new products that enter the market.
• plan for visits to hospitals.
• arrange and conduct meetings with health authorities, physicians, opinion leaders, and participates in conferences.
• reporting established by the company.

depending on your goals and experience of medical representative functional can grow and change. For example, preparation of analyses, informational materials, articles. In some companies there is an opportunity to develop in-hospital procurement in this regard, there is an opportunity to increase their negotiation skills and to gain experience of communication with decision makers for the procurement of drugs.

in order to talk about competence, medical representative, first let’s start with definitions.

Competence (from lat. competere to meet, to come) – the ability to apply knowledge, skills to act successfully on the basis of practical experience in solving problems of a General kind, as in certain broad areas. Accordingly, professional competence is the ability to act successfully on the basis of practical experience, skills and knowledge when solving professional problems.

when interviewing the employer focuses on people, with the right knowledge and competencies that will enable them to competently perform the tasks.

Core competencies, which draws the attention of a Manager, when you select the employee who is:

• «effective sales Skills». For the post of medical representative is extremely important to be able to promote their products and to possess the necessary knowledge and tools.
• «the Ability to plan their work». Skills of time management, setting priorities
• «the Ability to work in a team». Not conflict, the motivation for the common aim of a team, a partnership.
• «Focus on results» – the ability and desire to achieve goals and results, regardless of the circumstances
• «customer centricity». A good salesman knows and hears the customer’s need.

additional skills:

• «learning Ability».
• Flexibility.
• Stress.
• «the Initiative».

In conclusion, I would like to say that when choosing a candidate the employer will most likely give preference to candidates with specialized education. Experience is not always the main criterion, it is sometimes easier to learn something than to break the already established views, although experienced medical representative will be easier to get a job since there is already a tried and tested skills and expertise. Beginner to expert needs to have a basic, theoretical knowledge and a great desire to develop in this direction.

Kuraev Daria

Recruiting company AVICONN

The recruitment consultant.