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How to become an attractive employer

How to become an attractive employerIt is no secret that today’s labour market is a fierce struggle for valuable employees, the expense is literally in minutes, and even when the job offer is made, 100 % guarantee the employer no.

In my experience was the real case, when the applicant initially agreeing to accept the proposal, rejected it after 20 minutes — after he received an offer from another company. That is, we see that the candidates can choose the place of work, even among a few large companies with excellent conditions, on what factors the attention in the first place?

despite the fact that work is a source of income, family welfare, a guarantee of future comfort, not for all candidates salary is the main motivator, at two different companies for the same position may be offered the same level of salary, and then the fun begins.

what, in principle, pay attention to the candidates initially, when they choose on the website job search, where to respond? If the applicant considered that will cope with all the responsibilities and meets all the requirements, but now he looks at the column «Conditions». It should be noted that not all companies are ready to specify in the Declaration plug wages, but here you can list all corporate privileges as employees: car, private medical insurance, mobile communication, Wellness, compensation nutrition, training, wi-fi, etc. candidates can also be important items such as a young friendly staff, tea/coffee unlimited, comfortable office, team building. It is important to mention the possible perspectives, such as career growth. Most people who are in search of work for one reason or another, still aimed at long-term cooperation, they need to understand that, for example, a stressful work will be compensated with comfortable working conditions, the work and the surrounding it environment will cause positive feelings. As an example of such a giant like Google. IT professionals, especially young ones, trying to get there on the job, of course, not only because of the working conditions, but about the offices of the company legends — capsules for sleep, a separate meditation room, free food, games room and so on. These conditions are created for the comfort of employees, which, in turn, seeing the concern of the company, struggling to pay the same, and the results of their work we see every day.

Many candidates are also the reputation of the company as a whole on the market and feedback from work or have worked previously in the company’s employees. After all, if the candidate has any doubt, he will first seek advice from friends, the second will climb into the Internet, and if in the first lines of the search engine are such references as «the black list of employers, then this could be a serious source of concern. If the company is large, and the turnover is really the place to be, the marketing Department or the press service of the need to regularly monitor the company’s reputation in the Internet and, if necessary, to correct the negative aspects of using different tools.

But should not be limited by technical means, if the reputation of the company in question, then perhaps we should still conduct an internal audit of the organization to identify the main problems. «Word gets around», and if, for example, in one of the regions from the head constantly leave the staff, then we will see a serious problem with the selection of candidates, from here you can navigate to another important point — the corporate culture. It is important not only to have the same name section on the website, but to be able to convey the basic meaning of corporate culture to each employee. For example, some large companies spend a consolidated training of new employees from all over the country in one place. Despite the fact that such events are very expensive because they include accommodation, meals and General content of beginners, they will understand after a week, what is the mission of the company, and how to do it. Thus, there are loyal employees who will contribute to the company more than one year.

of Course, not all companies can afford a wide scope to explain their corporate values. But if within the company will be understanding and revenues, the Manager will not stick strictly totalitarian regime, and subordinates will understand your goals and objectives, to have the opportunity to Express their opinion, will see its further development in the company and to understand what are, there will never be shortage of worthy candidates. After all, how many additional benefits not provided, always pleasant to work where the soul can rest!

Zoya Morgunova

Recruitment company AVICONN

Consultant recruitment