Who, why, why; the specific functions of each system interaction.the Creation of an attractive image of the company as employer, is one of the modern trends in the field of personnel management. HR-branding is an important point in the development of the business and helps to attract highly qualified specialists. Often, the positive perception of the company can affect the salary expectations of the candidate payment will be less, but the work in the company name. Working on HR brand should pay attention to such components as the people working in the company, the company’s position in the market, prospects and compensation that the company may offer.
Over the HR-brand of the company must work with a team of professionals, the main operating entity which is the head, also on the formation of brand service must be running HR, PR and IT. The head is the initiator of creation of the brand, its personification.
the HR Department helps to implement programs for branding within the company, developing its corporate culture. Coming to the interview, the applicant, communicating with a representative of the HR function must say: «How fortunate are the people who work here. I want to be a part of this team!».
Much in the development of HR-brand of the company depends on the quality of service PR. Their function is to communicate the value and importance of HR branding for job seekers. When the specialist has a choice between several companies, launched the brand. The PR Department should establish your reputation as an expert in your field. Close interaction between PR and HR service results in positive feedback in the media about corporate culture, career opportunities, working conditions. It is important to work with a company’s website, here the process is actively looking for an IT service. The Internet is one of the most powerful opportunities for the company to declare itself — the website must be user friendly interface, attractive design, thoughtful content.
HR-branding is an important process, work on which it is necessary constantly, the command and time-consuming, but in the end you can get the result as professionals wishing to work in the company’s «name».
Tutova Lydia
Recruitment company AVICONN
Junior recruiter.