E-detailer — new vacancy pharmaceutical market

E-detailers-abbreviated from the English Electronic Detailing-e-detailing-is the designation for any business Internet marketing, advertising and communication activities, including in the pharmaceutical business.

From the invention of the Internet in 1969, prior to the actual Internet or Web (global Network) in 1989 and its improvement in 1993, fundamental theoretical changes the Internet has not undergone, but the last twenty years, is characterized by an intensive introduction to the marketing of various areas of the economy, including in pharmaceuticals and medicine.

today, the number of e-detailerов in America three times higher than in Europe.

the Reasons for the emergence and the increasing role of E-detailerа in the development farmranch:

1. the increasing availability of the Internet marketing due to the decreasing cost of Internet equipment and its qualitative diversity. So the plans of companies that manufacture computers, in 2014 more than 50% products laptops.

   Reduce the cost of the traffic provided by providers.

2. Increase the capacity of the Internet connection:

   • the State program of providing online medical
   • Improve Internet literacy users of all ages
   • Expansion of Wi-Fi access and transport areas (cafes, railway stations and so on)
   • increase the number of providers that provide services to the population.

3. the Economic situation:

   during the economic downturn in the first position are issues of cost reduction and increasing the intensity of labor. The performance of E-detailerа above what normal honey representative, as the Internet allows most of the work remotely (reduced transport, postal and office expenses). Simultaneous sending of promotional products to many potential customers allows you to expand and strengthen the customer base to increase revenue.

4. features of personal relationships in electronic detail:

   • E-detailing — gives doctors a chance to plan the date, time and place of meeting with medical representatives.
   • Participation in events organized by the medical community or manufacturers of medical means, online, view records of these events and advertising their products.
   • Introduction to the direction and characteristics of the practice of doctors, in the territory served by E-detailerом, according to published scientific articles and presentations at scientific conferences

5. Features E-detailinga in the Russian Federation

   a Characteristic feature of Russia at the present time is the combination of the length of the regions and administrative units with insufficient development of road transport infrastructure. This makes necessary part E-detailera in the work of the pharmaceutical market. However, at the beginning of 2013 the actual numbers did not exceed 5% of the total number of medical representatives. In Western Europe this figure is 19,6%.

   Actually invested public funds in the provision of health facilities by the Internet, but the lack of doctors and their utilization in the course of a working day making use of the Internet is almost unlikely that inspires the REP to come on contact with a physician during the off time using the Internet

Obviously, the development prospects of positions in E-detailera in Russia is only at the start, and seems very promising. Probably this vacancy will be a great chance for many candidates in the market.

Tatiana Selezneva,

Recruitment company AVICONN

Head of sales