The profession of medical representative nowadays very tightly and thoroughly entrenched in pharmaceutical business. Now it’s hard to imagine how you can do without this key element in the system of relations on the farm. the market.it is Known that companies make enormous investments in medical representatives, spending large amounts of money on something that would provide all the facilities for their work. Medical representative is an expensive resource, but justified.
Companies are paying a lot of attention to issues related to learning and development of our employees because we all know that in time the resulting information helps to gain competitive advantage and to respond flexibly to changes in such an active, competitive and dynamic market.
From the above, we can see that the tools for successful implementation of the tasks medical representatives receive, but most importantly — it is important that they efficiently and properly dispose of. It is important to realize its goals and objectives on time, accurately and efficiently, fulfilling and exceeding sales plans, because the meaning of all the commercial activity is the profit earned by the company.
Important and the primary task of the activities of medical representative to sales. Sale, like any other process that needs not only in planning but also in control. Monitoring is required at all stages. Monitoring detects impending problem and prevent it. To assess the result of the work of medical representative, too, of course, there are a number of ways. Which method of controlling the efficiency of medical representative or the aggregate of any ways to apply solves already the leader itself.
Types of control can be the following:
basically control identifies the knowledge worker in its market segment (clinics, doctors, etc.), as well as the degree of compliance reported to the client information obtained in the learning process. Such verification is conducted by the regional managers on double visits aimed at assisting in the work of the medical representative.
In the age of swift development of technologies became available innovative and modern equipment, which is designed to improve the efficiency of medpedia, the Main task in the construction activities of medical representative is able to assess the results of his work. Due to non-receipt of accurate and timely information about executed (performed) the work, which is required for analysis and evaluation, it is difficult for managers to identify shortcomings and drawbacks encountered in the process, and as a consequence it is difficult to determine the level of the remuneration laid.
today, there are some solutions that can greatly facilitate the gathering of information from medical representatives working remotely. The sequence works as follows: promotion of the drug, collecting information on the number of prescriptions, checking the availability of the drug in the pharmacy. All these components give the sales volume increase. In the activities of medical representative promoting the products is an efficient and high-quality visits to the doctor after each visit you must convey information about the meeting (outcome, result), but the information can be distorted, lost and forgotten, respectively, the evaluation of the work of the medical representative is total sales.
Some pharmaceutical companies can provide their employees with the pocket PC for the timely transfer of required data to the office. Medical representative immediately after the visit is authorised to enter information (the address of the hospital, the pharmacy, the name of the doctor, pharmacist, left brochures, presentations, questions, etc.) on a personal computer, and it can promptly come to the head. Looking at the different systems for the organization and control of personnel of pharmaceutical companies, we must remember that the creation of an efficient team of medical representatives requires an experienced leader who will be able to create a safe atmosphere in the team. The automation system is able to simplify the performance of a specific scope of work, and will allow you to target a human and time resources to solve urgent and important tasks.
Reports on the work done is the result that the employee provides to itself, but, nevertheless, certain things need to be monitored directly to the head. A Manager can go to «territory», to check the situation on the ground, to communicate with opinion leaders and customers. But do not forget that such actions may cause the employee a feeling of distrust. Therefore when the question about what would be in place to check the results, then it should look like help, and possible new solutions to improve the efficiency of the employee.
Recruiting company AVICONN