Modern pharmaceutical companies are composed of several major departments – sales Department, marketing Department and the Department of clinical studies. Many medical representatives for various reasons may want to move from sales to another Department of the company. In this article we will talk about how medical representative to go to work in the marketing Department.so, a Medical representative decided to move to marketing Department. What do you need? First, determine if You possess the necessary set of skills required to work in the Department: analytical skills, initiative (the marketer must create and set ourselves the task, do not wait for others ‘ instructions, to see opportunities to improve business and bring them to life), the willingness for responsibility (marketing manages the marketing budget and profitability of the product, so you should be prepared to make commitments, make decisions and Express his or her opinion), creativity. This is the basic competence of marketing in any field. Naturally, the pharmaceutical business imposes its own additional requirements to the employee of the marketing Department. First, knowledge of the English language (for example, to use the experience of their foreign colleagues from the company). Secondly, it is a perfect knowledge of the pharmaceutical market — key players, laws and other normative legal acts, regulating the industry and others. Important advantage will be the additional education in this field (trainings, internships, courses).
If You do not possess a particular competence or skill, before trying to get a job in the marketing Department, engage in their development.
the Next step is creating your portfolio. This stage correlates with the previous one, as it allows you to improve Your professional skills and will allow You to create a reputation as a «promising marketer». Portfolio creation is a labor-intensive process. Take the initiative and invent new marketing campaigns, for example, create layouts, brochures, (even though in the format of proposals of ideas for the marketing Department), the «school of patients», new options of cooperation with doctors, various algorithms for interaction with challenging clients. Be sure to coordinate your ideas with the marketing Department and enter on site.
This way You will be able to establish itself as a creative employee, as well as add to the number of achievements, successful initiatives.
the Next stage directly, the transition to the marketing Department. Discuss your initiative with Your supervisor, enlist the support and guidance. Explore the job market of the company. If there is an opening in the marketing Department, call the HR Department of his company and inform about the desire to participate in the competition for this position. It is no secret that many companies give preference to its internal staff when opening new vacancies. It is important to understand that the vast majority of companies marketing departments are located in Moscow, be ready to move.
If You failed the interview, try to get feedback from the head of Department and HR Manager. Ask what competencies and skills You need to improve. If at the moment the company has no vacancies, and You are willing to wait for their appearance, you can try to pass the competition to other companies. Properly compose a resume, a greater slope will make for their achievements in marketing, please indicate your level of English and additional education in this area. You can help recruitment Agency — perhaps they have jobs. Consultants recruitment company «Avikon» can help You — to advise on the requirements of various companies, to offer a list of references to study, to give detailed feedback on interview results.
the Main thing is a solid understanding of why You are in the marketing Department. In that case, if You think that the marketing Department have to work less and, in General, are more simple tasks, have to disappoint You: in the marketing Department You will be responsible for not only sales in Your territory of responsibility, but across the country, and perhaps in the territory of the CIS countries (depending on the company). But if You are attracted by the opportunity to participate in the development of strategies of promotion of drugs, and You possess analytical skills and creative thinking, then go for it!
Pavel Vasilyev
Consultant recruitment
Recruitment company AVICON