This article will be of interest to both employers and job seekers for the post of medical representative, as it concerns the question of availability of health education to increase sales. Necessarily does it need medical representative?
In this article we will try to understand what should be used for selection of personnel in farming and what makes a successful medical representative: expert medical knowledge or skillful sales skills.
on the one hand, most medical specialists are wondering how you can promote the drugs without having the higher medical education. Often in practice, the doctor simply refused to negotiate with the medical representative, after the question: «do you have a medical degree?», he hears in the answer that no. And in this case the doctor can understand, because he obviously would like to hear expert opinion of his colleague, and not «the distribution of drugs.»
it should Also be noted that the doctor not only has the specialized knowledge, moreover, the practitioner has the relevant range of contacts of doctors, which, undoubtedly, will contribute to the effective promotion and sales.
But, on the other hand, if there is enough of a profile of education for the execution of sales plans that stand before each medrado, whether he has a medical degree or not.
Rather no than Yes. That is why in recent times we can increasingly observe how a number of large domestic and foreign companies in recruitment in your state, prioritises the experience of sales, is actively considering candidates from the FMCG market. These candidates have achieved high results in sales, and their career by joining the pharmaceutical industry may get a new round of development associated with the development of medical subjects. Pharma is a new complex and very prestigious development path for good «sales Manager» who is eager to expand his horizons.
of Course, to acquire sales skills and can the doctor, and then he will become a highly qualified specialist in the pharmaceutical market, which will hunt its major players. The chance to build such a dizzying career of the candidate is much more than just a good «sales Manager» with no medical training, which will be much harder to gain recognition from the doctors.
But if a medical representative working in the segment of pharmacies and promotes OTC drugs, the examination loses its significance, here the main role is played by the skills of sales. Madpride it is important to sell the drug to the pharmacy and to teach its staff to sell this drug in this case, the transaction becomes commercially viable for both parties.
most Likely, the doctor at the pharmacy will not feel entirely comfortable, not in its environment. For representative in pharmaceutical education, this situation is more familiar.
a Good medical representative is a good selling medical representative. Medical or pharmaceutical education in this case is not sufficiently important consistently high sales results. Any information, even medical, you can learn with time, but if you lack certain competencies, developing them much more difficult.
the Candidate for this position you must possess a number of personal and professional qualities, such as:
the Presence of these qualities is guaranteed that will help the candidate to become an expert in your field.
a Very good example in this respect are the Western countries. There is generally rightly deemed that the doctors should do their work, i.e. to treat, and needs to sell those who do it well. This is confirmed in practice: only a small percentage of medical representatives in the West has a medical education.
we would like Russia to see a picture where doctors are well-paid elite, and then the medicine we will be more effective.
But, unfortunately, the standard of living of doctors in our country are much lower than in Western countries, forcing them to leave the medicine in search of higher income in the pharmaceutical business. This is, in part, and still provokes a high demand for medical representatives with higher medical education.
Elena Whisper,
The recruiter,
Recruiting company AVICONN