For many of our competitors, friends and members of your communities in social networks will surely prove interesting to the modern conditions and the specifics of medical representatives. Indeed, in the field of pharmacy for the last few years there have been some changes that we would like to tell.in recent years the pharmaceutical market has undergone significant changes that have affected the work of Medical representative – one of the key elements in the promotion of medicines.
Several years ago Medical representative perform their standard duties: performed daily visits to doctors and pharmacies, made presentations and Pharm. mugs for one purpose — to increase sales in their territory.
sort of a turning point was the year 2012, the beginning of which, came into force a new Federal law No. 323-FZ «About bases of health protection of citizens in the Russian Federation». This law became a new stage in the development of healthcare and pharmaceutical industry in our country. The changes were made as the interaction of the medical community and pharmacists with Medical representatives of the companies-manufacturers of pharmaceuticals and content of the work itself representative. It was a difficult time for all, about this law have been saying all the medical community, there were active discussions and the most heated debate.
In the first place, it is worth noting the changes that have occurred in the content of the work of madpride. This applies, above all, increased range, which is promoted by one medprep. We can say that the Medical representative has become more versatile to work with a wider range of doctors of various specialties in the power of combining the portfolios.
Often increased and the number of visits to doctors, especially in the regions traced work with representatives of the distribution companies. This is one of the parties of the changes. The other side concerns the increasing demands for knowledge of medical subjects and scientific readiness to use data from the latest research to show the benefits of its drugs.
some pharmaceutical companies became noticeably more group presentations for the medical community, in hospitals. In our technological age has gained popularity and Internet technologies. Increasingly, Medical representatives use in their practice webinars and online seminars, e-newsletter for physicians. Five years ago the Medical representative is not practically used the Internet in their work, now modern technology makes the presentation using skype or other programs sending and receiving video messages. Besides, on a visit to the doctor or to the pharmacy medprep often uses a tablet (tablet computer) as a more convenient and mobile version of computer already loaded with necessary presentation preparations and program statements.
At the same time, especially Western pharmaceutical companies have increased control of Medpeds using GPS technology on these same tablets or smartphones. The attitude towards such total control of Medical representatives ambiguous: some believe that it has become significantly more difficult to work «under the gun» when completely controlled the entire route and the cost of gasoline, others don’t see anything special about it, but only certain means of control of work «in the fields».
Pharmaceutical companies themselves have also imposed restrictions that relate primarily to the reduction of budgets for travel and invitations doctors are also on promotional materials (various office supplies as pens, notepads, etc.).
adjustments to the work of the pharmaceutical industry has made and 2014. In light of the global crisis there was a massive downsizing of companies, and sometimes entire teams in the regions, cuts in wages and the change in the bonus system (in some companies it is almost there). Tangible instability and the rise of drug prices because of the dollar, therefore, unnecessarily increasing plans for medpeds, and it’s all over the total control of each step of the employee. However, despite the difficult economic situation, the demand for Medical representatives remains high. As a Medical representative has been and remains a key link in the chain of promotion of drugs, which directly affects the level of sales. Manufacturers of steel have to carefully select employees from a large number of «vacant» candidates in the labour market. The basic requirements are:
willingness to work in a changing environment with advanced features and a large portfolio of drugs, and as a consequence a high level of autonomy;
Despite the restrictions and rather «harsh» working conditions in the pharmaceutical market, the attitude of physicians, administrators, hospitals and pharmacies remained the same, as recognized representatives.
Great value, as always, plays a personal attitude and individual approach to each client.
So, what times nor experienced pharmaceutical market, competent, responsible and motivated Medical representative is always honorable place in it.
Olga Eltysheva,
The recruiter,
Recruiting company AVICONN